OUR PRODUCTS
Learn more about each SoftSub Line
Hair Dye
Hair Oil
Hair Relaxer
Hair Gel
NATURAL INGREDIENTS
Choose from up to 16 vibrant colors to match your style!
16
Colors
Intense
Try our flake-free, hydrating gels for long-lasting hold
SOFTSUB HEAD LOCK HAIR GEL
HEAD LOCK hair gel for all textured hair types, plus 48 hour hydration for curly hair
SOFTSUB HEAD LOCK HAIR GEL
HEAD LOCK hair gel for all textured hair types, plus 48 hour hydration for curly hair
SOFTSUB HEAD LOCK HAIR GEL
HEAD LOCK hair gel for all textured hair types, plus 48 hour hydration for curly hair
Intensive care For Your Hair
SOFTSUB Hair Polisher Collection repairs even the most extreme damage.
Protect & Nourish Heat Protection Plant Extracts & UVA Shield Hair Oil
SOFTSUB HAIR POLISHER
Discover Nature’s Best: Olive, Keratin, Argan & Aloe Hair Oils for Radiant, Healthy Hair!
SOFTSUB HAIR SERUM
Shield & Shine: Heat Protection Hair Oil with Silicone System for Ultimate Defense!
SOFTSUB ARGAN OIL
Argan Power, Ultimate Hydration, Silky Smooth Perfection！
The best for you
Nourish & Relax
Olive Oil & Keratin
Boost Confidence
Hair Relaxer Power
SOFTSUB NO-BASE HAIR RELAXER
Strong & Straight: Keratin NO-BASE Relaxer
SOFTSUB 12 PACKS NO-LYE HAIR RELAXER
Nourish & Straighten: NO-LYE Keratin Relaxer
SOFTSUB HAIR RELAXER FOR KIDS
Gentle for Kids: NO-LYE Keratin Relaxer